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Vertical Brand Portfolio Management

  • Bakker D
Springer Fachmedien Wiesbaden, (2015)
DOI: 10.1007/978-3-658-08221-5
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Abstract

Strategies for Integrated Brand Management between Manufacturers and Retailers

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APA

Bakker, D. (2015). Vertical Brand Portfolio Management. Vertical Brand Portfolio Management. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-08221-5

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