Book Chapter

Web Mining im eCRM

  • Hippner H
  • Merzenich M
  • Wilde K
Edited by
  • Schögel M
  • Schmidt I
Düsseldorf, Symposion Publishing, (2002), 87-104
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Hippner, H., Merzenich, M., & Wilde, K. D. (2002). Web Mining im eCRM. In M. Schögel & I. Schmidt (Eds.), eCRM – Mit Informationstechnologien Kundenpotenziale nutzen (pp. 87–104). Düsseldorf: Symposion Publishing.

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