Small wins: Redefining the scale of social problems.
- ISSN: 0003-066X
- ISBN: 1935-990X
- DOI: 10.1037/0003-066X.39.1.40
- PubMed: 1984-25682-001. PsycARTICLES Identifier: amp-39-1-40. First Author & Affiliation: Weick, Karl E.
ABSTRACT: The massive scale on which social prob- lems are conceived precludes innovative action because bounded rationality is exceeded and dysfunctional levels of arousal are induced. Reformulation of social issues as mere problems allows for a strategy of small wins wherein a series of concrete, complete outcomes of moderate importance build a pattern that attracts allies and deters opponents. The strategy of small wins incorporates sound psychology and is sensitive to the pragmatics of policymaking.