AN ANALYTICAL REVIEW OF GROWTH OF E-COMMERCE TOWARDS CONSUMERS IN INDIA

Abstract

The rapid proliferation of technology and the Internet has revolutionized the way business is conducted worldwide. In India, the emergence and subsequent growth of the e-commerce sector have significantly impacted consumer behavior, shopping patterns, and the overall retail landscape. This paper presents an in-depth analytical review of the growth of e-commerce towards consumers in India. It explores the factors driving this growth, the challenges faced, and the implications for consumers, businesses, and the economy as a whole. Through an examination of relevant literature, statistical data, and case studies, this paper aims to provide a comprehensive understanding of the e-commerce landscape in India and its effects on consumer behavior.