Gesture Recognition: towards Making Future Retail Buying Experience Stimulating

Abstract

In the present study, an attempt was made to identify the core keywords through text mining and also to find out whether the core keywords are imperative for presence of gesture control technology in retail stores. First, we collected online reviews of respondents (customers) and unearthed core keywords from it by using method of text mining. And then text clustering analysis was applied to investigate the importance of the extracted core keywords. After that, empirical test was conducted for exhibiting the influence of core keywords through examination of the significance of a retail store’s adoption of gesture control and other technologies. R programming software was employed for the analysis of the same. It was concluded that the customers consider ‘Gesture Technology’ assisted activities as being ‘Fun’ and ‘Fulfilling’. On the other hand, the consumers believe these technologies can also be used to create a ‘Social Bond’.