The evolution of the spanish audience’s television consumption interests and habits

Abstract

According to consumer data, the television interests of the Spanish audience, in terms of content, do not seem to have changed dramatically in the more than seventy years of television history in Spain. Television – free-to-air general television and now OTT platforms – is conditioned by the consumption habits of its audience but, at the same time, it is capable of impacting the viewers’ own identities with the content it produces and offers. Television programming has been able to adapt to each historical-social context, especially when the private channels appeared, with the commitment to new television formats and genres. An ad hoc piece of research structured in seven focus groups coinciding with the age ranges of the General Media Study has been carried out to verify this situation and validate these consumption models. Clearly addressing the age ranges considered in the General Media Study, the results will shed light on such aspects as how television content is consumed today, what the viewers’ behavior is when watching television and what the most demanded formats and genres are.