Travel motivation variations of overseas German visitors.

Abstract

This study focuses on the travel units as the determining, influencing factor of travel behaviour variations for overseas travellers from Germany. The results provide evidence that there are differences, especially in the initial pull factors, which should be accounted for in marketing and management of tourism experiences and services. Alone-travellers and friends, couples or families, or organized tour-groups have different motivations that push them to travel, and pull them to certain environments, which could be choice factors for destinations. Marketing implications suggest to use travel units as target segments and design travel products according to those varied needs of the overseas visitors.