IMPACT OF KNOWLEDGE SHARING AND ORGANIZATION INNOVATIVE CAPABILITIES ON FIRM PERFORMANCE - MEDIATING IMPACT OF CORPORATE ENTREPRENEURSHIP

Abstract

The main purpose of this study is to investigate the mediating impact of corporate entrepreneurship on the relationship between knowledge sharing, organizational innovational capabilities and firm performance. Rapid change in technology and the world being a global village has forced organizations to change their way of doing business. Organizations require developing new products, improving production process and capturing new markets to survive against local and international competition. Pakistani organizations are losing their market share in local and internationals markets due to their inability to meet continuously increasing customer demands. This study will helps these organizations to understand the importance of knowledge sharing, innovation and corporate entrepreneurship in their performance. The data were collected from service sector industries by using a close ended questionnaire. Results show that knowledge sharing and organizational innovative capabilities have a positive impact on firm performance while corporate entrepreneurship more strengthens this impact. It is recommended for organizations to create the knowledge sharing environment in the organization through awareness sessions and to teach employees how knowledge sharing can collectively benefit them and the organization. Organizational culture should welcome new ideas and opportunities and strive to achieve continuous excellence.