Economic valuation of becoming a superhero

Abstract

Have you ever wished that you were a superhero? If so, how much would you be willing to pay to become one? In this study, we measured the economic value of becoming a superhero or obtaining a superpower using a discrete choice experiment. We focused on four superpowers: mind-control, flight, teleportation, and supernatural physical strength and measured values for each power. Our results indicate that of the four powers, our participants valued teleportation the most.