Redes sociales digitales: de la presentación a la programación del yo

Abstract

This text presents some results of the research "Ways of Self-(re)presentation on the Facebook Social Network”. It will be argued that in these online social networks, several transformations converge: photographing social practices, forms of self-presentation, and changes in the current subjectivity and technicity. These changes are combined in a "social logic”, made possible by computer mediation which forms a complex socio-technical assembly. It offers possibilities of subjective expansion as well as new forms of homogenization and cultural uniformity.