Virtual organizations and the cultural dimension: Organization rites in the consolidation of telework

Abstract

The virtual organizacionais are constituted in a business strategy that dinamize the interaction with the consumer through the substitution of the physical presence by the technologies of information and communication. The virtual organizations are rendered with the implantation of the telework, a practice that adopts the technologies of information as possibility for the work is accomplished at a distance of the place where it would be executed traditionally. In this article, is intended the institution of values as innovation, flexibility, trust and team spirit to consolidate the practice of the telework in virtual organizations. It is suggested the development of some organizing rites that can translate those values requested for the effective introduction of the telework. © 2001 by Springer Science+Business Media New York.