Da’wah Behavior through Sholawat Art

Abstract

The purpose of the study is to analyze and find the model of organizational behavior culture or da'wah behavior that focused on the structure of a group and the process of Sholawat art that functions as a da'wah media. Da'wah behavior is the Indonesian term for the Islamic concept of the call or invitation to follow the path of Allah. Sholawat art is an artistic creation that presents the lesson about love to the Prophet Muhammad. Sholawat art is an Indonesian cultural heritage immaterial, in custom domain and celebrations. The vital understanding of da'wah behavior is to preserve and cultivate Sholawat art. The research method employs qualitative design with constructivism paradigm to find a model of organizational behavior through Sholawat art as an epistemology. The study of da'wah behavior through Sholawat art deals with Haul Masyayikh or Jabin, Maulidul Rosul, Diba'or Habsyi, Majelis Ta'lim, contest or Al Banjari festival. It also produced various creations which can motivate them to higher levels of performance. Human resources management through recruitment and job description, is done in formal and non-formal ways. It brings obstacles for the group performance when it used informal characteristic. Da'wah behavior through Sholawat art is represented the model of five elements including NU Organization, youth, activities, Human Resources Management (HRM), and creation.