Development of Animated Video Learning Media to Improve Motivation and Financial Literacy of High School Students

Abstract

Learning economics in social studies, especially on the topic of the capital market, is often considered difficult and complex for students to understand, leading to boredom among them. This research aims to develop valid and practical animated video learning media for capital market material and to analyze the effectiveness of this animated video learning media in enhancing learning motivation and financial literacy. The type of research used is research and development (R&D) with the 4-P model consisting of four stages: Definition, Design, Development, and Dissemination. The research was conducted at SMA Negeri 1 Gianyar in the 2024/2025 academic year which consists of 12 classes. The experimental class and control class samples were determined using simple random sampling techniques from pairs of equivalent classes based on the results of a class equivalence test conducted previously. The research data was collected using a questionnaire with a Likert scale and multiple-choice objective tests, and analyzed using Microsoft Excel. The results showed that the animated video learning media product developed has a high validity in terms of media appearance, content, and language. The practicality of the animated video learning media product is classified as very practical as a learning medium. Animated video learning media is effective in increasing learning motivation with a score of 72.63% and effective in improving students' financial literacy, as indicated by the normalized n-gain score in the experimental class being higher with a value of 0.54 in the medium category compared to the n-gain value in the control class, which reached a value of 0.24 in the low category. Based on the results of this study, it is recommended that teachers use animated video learning media to increase students' learning motivation and financial literacy.