A Study of the Impact of Chinese Star Cai Xukun Starring in the Prada Commercial Code Human on Chinese Young Consumers

  • Shenran J
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Abstract

Prada is an Italian luxury brand founded in 1913 that offers high-quality leather goods, clothing, and footwear for men and women.

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APA

Shenran, J. (2022). A Study of the Impact of Chinese Star Cai Xukun Starring in the Prada Commercial Code Human on Chinese Young Consumers. In Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (Vol. 203). Atlantis Press. https://doi.org/10.2991/assehr.k.211209.391

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