Pengaruh Strategi Marketing Mix, Keunggulan Bersaing dan Sosial Media Marketing Terhadap Kinerja Pemasaran pada LPK Bali International

Abstract

The comes about of this think about show that the showcasing blend technique has an impact on showcasing execution at LPK Bali Internasional by 0.569 and the impact of the promoting blend methodology on promoting execution with the comes about of testing the theory with the T-Test test found that t-count > t-table (5.844 > 1.692). The impact of competitive advantage on promoting execution at LPK Bali Internasional is 0.211 and the impact of competitive advantage on showcasing execution and the comes about of testing the speculation with the T-test appear that t-test > t-table (2.065 > 1.692). The impact of social media promoting on showcasing execution at LPK Bali Internasional incorporates a relapse esteem of 0.208 and the impact of social media promoting on showcasing execution and the comes about of testing the speculation with the T-Test test found that t-test > t-table (2.248 > 1.692). Based on the comes about of the f test calculation, it is known that the esteem of F-count > F-table, (60.367 > 3.28), this shows that the promoting blend procedure, competitive advantage and social media showcasing have an impact on showcasing execution with a noteworthy level of 0.000 <0.050.