Seopinion: Summarization and exploration of opinion from e-commerce websites

Abstract

Recently, it has been found that e-commerce (EC) websites provide a large amount of useful information that exceed the human cognitive processing capacity. In order to help customers in comparing alternatives when buying a product, previous research authors have designed opinion summarization systems based on customer reviews. They ignored the template information pro-vided by manufacturers, although its descriptive information has the most useful product characteristics and texts are linguistically correct, unlike reviews. Therefore, this paper proposes a methodology coined as SEOpinion (summarization and exploration of opinions) to summarize aspects and spot opinion(s) regarding them using a combination of template information with customer reviews in two main phases. First, the hierarchical aspect extraction (HAE) phase creates a hierarchy of aspects from the template. Subsequently, the hierarchical aspect-based opinion summarization (HAOS) phase enriches this hierarchy with customers’ opinions to be shown to other potential buy-ers. To test the feasibility of using deep learning-based BERT techniques with our approach, we created a corpus by gathering information from the top five EC websites for laptops. The experimental results showed that recurrent neural network (RNN) achieved better results (77.4% and 82.6% in terms of F1-measure for the first and second phases, respectively) than the convolutional neural network (CNN) and the support vector machine (SVM) technique.