DIGITAL EKONOMI BISNIS UNTUK UMKM DENPASAR PADA MASA RESESI EKONOMI

Abstract

Currently, economic developments in the midst of the COVID-19 pandemic are increasing. Too many impacts. The resulting negative impact is so great for the economy of the Indonesian people. Therefore, activities are needed, especially those that can increase awareness and develop community education for the next generation of the Indonesian nation. Therefore, the team from STMIK Primakara in collaboration with ICT Volunteers in Bali Province carried out a community service program with the theme "Digital Economy for MSMEs During the Economic Recession". Which has the aim of educating MSME actors so that they can compete in an all-digital era, in addition to being able to prepare for business development in the technology sector. Small and Medium Enterprises (SMEs) in Indonesia are said to be growing rapidly. Very potential to go international. Even though there is a large-scale limit or PSBB, here the role of technology is to develop business. This activity was attended by SMEs in the Denpasar area. This activity was carried out using a synchronous method using live streaming on YouTube for ICT Volunteers in Bali Province. The result of this activity is that MSMEs can understand how to determine the market, the marketing strategy that will be used to market the product. In addition, he also has skills in the use of technology, especially in social media to be used and utilized as media promotion and sales.