Analysis of Ready-To-Assemble (RTA) Furniture with Reference to Metropolitan Cities in India

Abstract

Design and the furniture industry have been evolving a lot, with the advancements in the lives of human beings. With the passage of time, the furniture industry has continuously adapted itself to suit the needs of the mass. However, in the time being, the design of furniture has become competitive in order to fulfil the increasing demands in the lives of human beings. More and more people are migrating to metro cities like Delhi National Capital Region, Mumbai, Bangalore etc., for better job opportunities. Due to lack of space in the compact houses in these metro cities, unlike the earlier times, people prefer easily transportable furniture and don’t take much space in the house. All these qualities have been seen the RTA (Ready-To-Assemble) furniture that are easy to transport, easy to assemble with the basic tools, does not take up much space in the house and can be used for different purposes like sofa cum bed. The preference of RTA furniture by the majority of masses in the metro cities can be observed on the demand and supply chain on e-commerce platforms like flipkart, amazon, urban ladder, pepperfry and both physical stores and online websites like IKEA and home centre etc. Fast-fashion is another reason for the rising demand of RTA furniture, in order to keep in pace with it, people have changed their preferences from long durable furniture to the modern and minimalistic furniture. This study presents an analysis of the furniture industry, taking RTA (ready to assemble) furniture as the focal point, since there have been a lot of advancements in every field; the furniture industry has also evolved a lot.