The influence of the store atmosphere on the consumer behavior

Abstract

The aim of this paper is to put in evidence the influence of store atmospherics components on behavior replies (time of presence in the sales outlet, number of purchases articles, upward of buying articles), and emotional replies of consumers. From an empirical study managed next to 110 clients of the department store U.N.O, we can confirm the impact of environmental characteristics of the store (ambient elements, design) on the actions of the subject and his feelings.