Dynamic media technologies in the inclusive socio-cultural environment

Abstract

There are constant social changes in the social structure and socio-cultural models in society. Social changes in communities are carried out with the help of new forms or elements from which positive socio-cultural transformations are expected. The dissemination of information by mass media in a socio-cultural environment affects both social changes in society and the formation of the principles of media justice and inclusiveness in it. Information can be perceived by people in different ways, depending on their interests and the ability of society to use information that is dynamically entering the media space. The very concepts of “inclusion in the media space” and “media justice” are hardly always felt and perceived by people in the process of interacting with the media. In turn, digital social media platforms contribute to the creation of various communities. The logic of the study conducted by the author leads to the conclusion that the development of communities of various interests, the media should focus on mentoring, sponsorship, inclusiveness and advocacy.