Sharing economy and „industry 4.0“ as the business environment of millennial generation – a marketing perspective

Abstract

For today's markets, dominated by new types of technologies, implementation of the principles of the “Industry 4.0” provides competitive advantage. Production processes strive toward automation and decrease of the work performed by humans. On the other hand, sharing economy is the increasingly represented form of the exchange in the leading world economies. Its roots are grounded in innovations and technologies that were brought by „Industry 4.0“. It contributes to the efficiency in the consumption, but also in the production of goods and services, reduction of costs, amount of waste, and the development of a more humane society. Business environment that as an imperative has optimal allocation of the resources will shape the life and work of the millennials in the future. Therefore, it is particularly interesting what will be their perception of such environment that will bring restructuring of the workforce, employees and the customers. Comprehension of the relationship between the sharing economy and the “Industry 4.0” will provide an insight into the principles that could lead to these changes, while the conducted research of the behaviour of millennials in relation to the sharing economy will provide a possible way to comprehend their role in the "Industry 4.0".