A gestão socioambiental em pauta: a análise do caso de uma Rede de Supermercados da Região Central do RS

Abstract

Social Responsibility is about the company's commitment to the society in which it is embedded. For that develops organizational strategies seeking the responsible use of its resources, the welfare of employees and society and the preservation of the environment. The purpose of this paper was to investigate the perception of managers in a Supermarket Chain forward the concepts of Corporate Social Responsibility and Environmental Management. The case study of this network located in the central region of Rio Grande do Sul, being interviewed five managers, was used as a strategy. As a result it was found that they demonstrate ignore the environmental concept, which seeks the commitment the organization has with society and the environment through the attitudes towards them and their members. Therefore, it is concluded that the network and their managers need to review how to manage so that in future, be recognized as an environmentally friendly and socially responsible company, since it showed ignorance about the strategies that can provide such recognition network study. (English) [ABSTRACT FROM AUTHOR]