Factors affecting beef cattle farmers adopt Cattle Business Insurance

Abstract

This study aimed to determine the factors that influence small holder beef cattle farmer to adopt business insurance for cattle businesses. This research was conducted from February to March 2019, Bungaya sub-district, Gowa regency. The type of research was explanatory. The population in this study was all small holder beef cattle farmer in Bungaya district as many as 4,324 farmers. Samples were 98 farmers who adopted and did not adopt the cattle business insurance program. The data analysis used was logistic regression. The results showed that the factors affecting adoption of beef cattle business insurance, i.e. the number of family members, farmer attitudes, farmer subjective norms, assurance certainty, and dependence on cattle farming has an influence and is significant on the adoption of the cattle business insurance program.