Research on the Referential Significance of Procter & Gamble's Diversified Brand Strategy to Chinese Local Enterprises

Abstract

This paper aims to analyze the diversified brand strategy of Procter & Gamble Company (P&G), and explore the enlightenment it brings to Chinese local enterprises in brand management, market strategy and innovation ability and can be used for reference. The study starts with P&G's brand portfolio, analyzes its brand structure, market positioning and consumer feedback in depth, and examines its specific operation in the Chinese market, including successful examples in market segmentation, marketing channel selection and product innovation. The paper turns to the analysis of the current status of brand strategy of Chinese local enterprises, covering many factors such as market demand characteristics, competitive environment, policies and regulations, and evaluates the performance of local enterprises in brand cognition, communication strategy and innovation practice. In the end, the paper summarizes the whole research, points out the limitations of the research, and puts forward the direction of future research, emphasizing the importance of deepening the brand strategy research.