Application and Research of Big Data in E-Commerce Enterprises.Amazon as the Case

Abstract

With the change of people's living habit and consumption concept, the demand of highly personalized products and accurate products is increasing. This condition has a huge impact on the enterprise which cannot adapt to the transformations in the Big Data Era. This paper based on the supply chain which analyzes the electric commercial enterprises, Amazon, provides the recommendation about big date applications to other enterprises by using case evidence. We hope that other firms are able to absorb the experience, to promote the development of their enterprises and the economic progression in Big Data Era.