Diagnosing the effect of green supply chain management on firm performance: an experiment study among jordan industrial estates companies

Abstract

In this study, the way green supply chain management affects green innovation and firm performance was scrutinized. The effect of trust on firm performance was also investigated. A conceptual model was proposed in this study, and it was empirically tested with a survey of 120 Jordanian managers. Green innovation and trust had a significant impact on firm performance, according to the study's findings. On green innovation, green supply chain management was shown to impart a significant impact. However, green supply chain management has little to do with green innovation. Furthermore, green innovation was found to contribute to both green supply chain management and firm performance. Notably, the present study may be skewed and selective because Jordan Industrial Estates has a good environmental rating. Furthermore, as the study was limited to Jordan, one of the major drawbacks is that the findings cannot be generalized.