IMPACT OF GLOBALIZATION ON CULTURAL DIVERSITY OF INDIA

Abstract

Since ancient times, India is known for its cultural heritage and diversity throughout the world. It has not only exemplified unity in diversity to the world, but has also placed spiritual values above materialism and all other kinds of values. Globalization is one such revolutionary movement that has affected not only India’s way of life but also its core cultural values to a large extent. This project looks at how globalization has brought about substantial changes in some of the social and cultural structures of India. KEYWORDS: Culture, identity, India, Globalization, Nation-building.