Responsabilidades individuais ou pressões institucionais? Discussões sobre o papel dos gestores na definição de responsabilidades corporativas

Abstract

This theoretical study seeks to show one possible avenue to those interested in understanding managers' idiosyncratic behaviors in regarding institutional frameworks in developing corporate social responsibility policies and practices. In order to do so, we rely on institutional theory in order to understand whether adoption of corporate social responsibility approaches would be an individual behavior of managers based on their individual ethical principles or a response to an institutional morality. The objective here is to show this avenue from a construction between prosocial behaviour and institutional entrepreneurship as a possible answer to individual /organization paradox. In this sense, we draws upon the notion of Institutional Entrepreneur as the individual that seeks to change institutions by breaking with taken for granted rules. It is proposed here institutional entrepreneur in proactive CSR context, as the individual with prosocial behaviour that seeks to promoter responsible actions that goes beyond law and social norms. As the individuals perceive the social context in different ways, the emergence of proactive actions towards CSR goes beyond what are expected by the national business systems, showing an explicit CSR. This kind of corporate attitude should be related to managers' prosocial behavior since they equating their actions towards to achieve collective wellbeing they extend their view in order to contemplate stakeholders demands. Thus, it is believed that institutional entrepreneurs' that are engaged in proactive CSR actions are capable to drive organizations towards sustainable way, since they have both resource and interests to modify prevalent institutional actions. In a great extent, as these individuals use their resources and not just individual purposes but towards collective wellbeing, it is believed that they pursue idiosyncratic prosocial behavior traits. This essay does not intent to exhaust academic discussions about individual responsibility in CSR actions, neither to show the concept of prosocial behavior as the unique way to understand proactive individual actions. Our purpose here is to rise insights and theoretical possibilities to comprehend managers' individual responsibilities. (English) [ABSTRACT FROM AUTHOR]