Emotion and interaction control: A motive-based approach to media choice in socio-emotional communication

Abstract

A large part of everyday communication is mediated by technology, with a constantly growing number of choices. Accordingly, how people choose between different communication media is a long-standing research question. However, while prominent media theories focus on how media characteristics affect communication performance, the underlying psychological motives of media choice and how different technologies comply with these are less considered. We propose a theoretical framework that links media characteristics with peoples’ intentions to influence communication and present a qualitative study on reasons for media choice in socio-emotional situations. An analysis through the lens of the framework illustrates how users employ media to establish control over the interactional speed and emotional intensity of communication and thereby regulate their communication experience. Besides an advanced theoretical understanding, the present analysis provides a basis for a conscious design of communication media, to deliberately shape the way people interact with technology and each other.