E-Business Education: A Phenomenographic Study of Online Engagement among Accounting, Finance and International Business Students

  • Pimpa N
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Abstract

This paper examines online engagement in the business learning context among international and local students in Australia. Online engagement among business students and lecturers has long been criticized as the key problems in adopting online materials and methods in business education. In examining factors affecting online engagement in business education, the data was collected from undergraduate students in finance, accounting and international business undergraduate students. Moreover, learning and teaching techniques that enhance the quality of online engagement were also investigated in this study. Key factors include the nature of the course, technical aspects from the institutions and cultural backgrounds from the students. This study also finds roles of key stakeholders in business education such as lecturers, technicians and policy makers contributing to the level of online engagement among business students. ABSTRACT FROM AUTHOR Copyright of I-Business is the property of Scientific Research Publishing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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APA

Pimpa, N. (2010). E-Business Education: A Phenomenographic Study of Online Engagement among Accounting, Finance and International Business Students. IBusiness, 02(04), 311–316. https://doi.org/10.4236/ib.2010.24040

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