Organized reframing process with video ethnography: A case study of students' design project for new interface concept from research to visualization

Abstract

Ethnographical research is a recent trend in design profession field, but its open-ended approach does not always bring effective solutions, especially when a novice design student executes it. Inspired by Jacob Buur's video ethnography, the author revised the approach and applied it to a design project sponsored by a corporation. The project goal set by the company was vague enough for students to lose a consistent direction, however, with this method they could find underlying needs and created a set of attractive solution ideas to the client company. This report will describe how the project went and generate results, and finally, discuss the possibility of design with video ethnography. © 2009 Springer Berlin Heidelberg.