Journal Article

Insights from customers’ chats with bots and human agents

Marketing Intelligence and Planning (2025) 43(8) 1750-1766
DOI: 10.1108/MIP-07-2024-0525
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Astvansh, V. (2025). Insights from customers’ chats with bots and human agents. Marketing Intelligence and Planning, 43(8), 1750–1766. https://doi.org/10.1108/MIP-07-2024-0525

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