Practical experience of the art and exhibition activity at the enterprises of hotel services in the Russian Federation

Abstract

The relevance of the art-exhibition activities as an innovative tool in enterprises of due to current trends in the hospitality industry, in hotels increasingly is activities of a cultural nature. The aim of this work is to determine the exposure opportunities of hotel enterprises as innovative technologies of the modern hotel business. The organizational structure of a hotel enterprise is conducive to the introduction of exhibition activities as an innovative tool. It is possible to perform a set of activities by fulltime employees of hotels, and in addition to hiring professionals, attracting private consultants, engaging in creative collaborations.