Travel journalism in the digital age: How audiences in Spain and Russia seek out information

Abstract

Travel journalism has undergone a transformation in the last decade with the advance of the Internet and the emergence of blogs dedicated to this subject, while the market for traditional magazines has contracted. At the same time, the media today must face new habits and demands from readers. This article analyzes, through two online surveys, where and how audiences in Spain and Russia look for travel information, as well as their opinion on travel magazines and blogs. The results (N= 123) show that users hardly buy paper travel magazines, and that the popularity of digital projects is greater, while the reasons for consulting traditional publications and blogs are different. The trends are similar in the case of Spain and Russia, which suggests their global nature.