Evolution and trends of private labels in food markets: The Spanish situation

Abstract

The private label is undergoing a process of relevant growth in our country, es pecially in food markets. Within this research field, the present work aims at analysing the current situation as well as the future trends in the distribution of private labels by food retailers. Bearing this goal in mind, the private label penetration within different product categories will be analysed, providing explanations in order to understand the observed tendencies.