An Empirical Study on Students’ Satisfaction from Mawlana Bhashani Science & Technology University, Bangladesh

Abstract

The main motive of this study is to explore university canteen foodservice attributes (food quality, food variety, price fairness, ambience, staff, and student satisfaction)in Mawlana Bhashani Science & Technology. Data are accumulated through a simple random sampling technique. A total of 355 numbers of valid questionnaires is used for statistic exploration. For measuring the performance of all factors for student satisfaction, 7 points Likert Scale is used.Qualitative& quantitative systems are used in the paper. Microsoft Excel version 10.0, Smart PLS software version 3.0, SPSS software version 20.0, is performed to analyze and test the theoretical model. Following the literature, data are analyzed using Crosstab Analysis, Pearson Correlation Coefficients, Structural Equation Modeling; Confirmatory Factor Analysis, and Path Analysis. The findings show that food quality, food variety, ambience & staff have a significant positive influence on student satisfaction, and the price has a negative impact on student satisfaction.