Are New Technology and New Business Models Leading to a New Literature?

Abstract

The article evaluates the Web 2.0 technology, the business model behind it, and explores its potential to transform scholarly publishing. Web 2.0 is a collection of software techniques and designs that empower users to interact and co-created their own online experiences. It allows content to be open, allowing users to contribute directly to any site, and further allow the content to be syndicated and edited by others. It has many dimensions, enabling users to personalize interface rather than adjusting to fit an existing structure.