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Effects of Sport Identification in Sport Sponsorship and Cause-Related Marketing

  • Lee K
Journal of Marketing & Distribution (2014) 17(1) 51-73
DOI: 10.5844/jsmd.17.1_51
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Lee, K.-T. (2014). Effects of Sport Identification in Sport Sponsorship and Cause-Related Marketing. Journal of Marketing & Distribution, 17(1), 51–73. https://doi.org/10.5844/jsmd.17.1_51

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