On the Survival of Personalized Physical Bookstores Under the Development of Online Economy

Abstract

With the rapid development of the Internet and digital technology, offline physical bookstores are gradually becoming the focus of attention. Traditional and old business models have become "time of the past", new business models are being explored, and physical bookstores are facing a "painful period" of transformation. Physical bookstores are now in urgent need of transformation in order to find a way to survive. The rapid development of electronic information technology is in sharp contrast with the downturn of the paper publishing industry. This article analyzes the current predicament of physical bookstores from an objective perspective. Through data collection and data investigation, the author found that the physical bookstore will eventually move towards the development of diversification and individualization.