CONCEPTUALIZING PERCEIVED BENEFITS AND STUDENT ENROLMENT INTENTION

Abstract

Innumerable research has been done on perceived benefits in transnational higher education, such as Desire, career aspirations, and Diverse Program Options, and how these facts could affect Student Enrollment Intentions. The concept of factors persuading students to select a TNHE program has always discussed several other factors such as Facilitating Conditions, Institutional Reputation, Perceived Price Value, Convenience, and so on. However, this study discovers the relationship between Perceived Benefits and Student Enrollment Intention with three dimensions in place, such as Desire for a western-based education, Diverse program options, and Career Prospects and the author would conduct a much more extensive literature review with a combination of statistical analysis that discusses the relationship. It was also identified with the literature support that Educational Aspirations mediate between Career Prospects and Student Enrollment Intention for which a thorough statistical backing would be discussed in this chapter. Since it is easy to understand by internal and external stakeholders and has theoretical, literary, and statistical support, the study "Perceived Benefits and Student Enrolment Intention Framework" is topical and pertinent. The framework guides those wishing to develop curricular and pedagogical initiatives to increase student enrollments in TNHE.