The Determinant Factors that Influence Customers’ Behavioral Intention in Property

Abstract

The property industry acts as vital sector whereby the service environment directly correlates the customers’ behavioral intention in purchasing a property. However, to date, a study regarding service environment and its impact still not fully addressed in the property industry. Thus, the purpose of this study is to investigate the relationship between service environment and customers’ behavioral intention moderated by income in Malaysian property industry. A total of 357 respondents were participated in this study by using a convenience sampling. The result shown that lower middle income was significantly moderated the relationship between service environment and customers’ behavioral intention.Keywords: Service Environment; Customer’s Behavioral Intention; Property Industry; MalaysiaeISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.