Factors Influencing the Intention of Indonesians in Conducting Medical Tourism to Malaysia

Abstract

Medical tourism is a diversification of medical treatment combined with tourism activities which have now developed a lot and become the lifestyle of people around the world, including Indonesia. There have been many comprehensive studies that discuss the relationship between medical tourism and various factors that encourage someone to want to do medical tourism activities, however previous research was conducted outside Indonesia. For this reason, the purpose of this study was to find out whether the factors of quality of care, potential for saving, and destination appeal affect the intention of the Indonesian people to take medical tourism trips to Malaysia. The research was conducted using quantitative research methods with a survey strategy for Indonesian people who are interested in medical tourism