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Examining Marketing Mix Strategy on Consumer Intention To Buy: Empirical Study on Alfa Mart Retail Store at Manado City

  • Ohy J
Journal of International Conference Proceedings (2018) 1(2)
DOI: 10.32535/jicp.v1i2.243
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Abstract

… are the examples of marketing strategy could conducted by retail … This research tried to examine marketing mix on consumer … The result of study were all the marketing mix variable such …

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Ohy, J. (2018). Examining Marketing Mix Strategy on Consumer Intention To Buy: Empirical Study on Alfa Mart Retail Store at Manado City. Journal of International Conference Proceedings, 1(2). https://doi.org/10.32535/jicp.v1i2.243

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