Marketing automation, social networks, workspace and investments for industry 5.0

Abstract

Human-centricity, sustainability, and resiliency are attributes defining industry or society 5.0 which are approaching the value chain from needs of consumers to resources of suppliers. Tested impact of resources from those opposed ends of the value chain in two studies was incorporated to marketing strategy through their roles in scenarios. The objective of this article is to demonstrate how positivist studies stimulate followers to become part of scenarios and strategies developing market and institutions towards sustainability, resilience and human-centricity of industry 5.0. Our results demonstrate that short learning time social networks have reached a high number of contacts for branding opposed to marketing automation which generated sales from few contacts. Workspace redesign according to 5S decreased time of operations seven times. It allowed either to process seven times more resources or save time of own staff, or staff tendering projects as outsourced knowledge in comparison with purchased investments such as RFID and IoT. Roles were interacted in scenarios to elaborate marketing strategy for such dominating situations as market economy, sharing economy, and war.