Assessing the Impact of Digital Alternative News Media in a Hybrid News Environment: Cases from Taiwan and Hong Kong

Abstract

As consumption of mainstream news media declines and alternative news media proliferates, in this paper, we seek to assess the impact of digital alternative news media (DANM) in relation to mainstream news media (MNM). We examine the range of DANM, especially public Facebook pages, related to two large-scale social movements neighbouring mainland China as case studies of social movement media exerting maximalist effects. The assessment relies on academic sources, archival materials, descriptive social media metrics, and an original analysis of external content shared on public Facebook pages and groups using data collected from the Facebook Graph API. A six-dimensional scheme is proposed to guide the assessment. Sorting through and piecing together multiple sources, we arrive at a multi-faceted description, comparison, and analysis of the impact of DANM during two social movements.