STRATEGI KOMUNIKASI PARIWISATA PANTAI TONGACI DI SUNGAILIAT BANGKA BELITUNG

Abstract

The purpose of this research is to see the Communication Strategy of the Tongaci Beach Tourism in Sungailiat Bangka Belitung. This research method is qualitative with the approach of observation, interviews, literature study and documentation. The research subjects consisted of tourist attraction using the theory of Integrated Marketing Communication (IMC) in the field of tourism marketing communication by Bungin (2015) as the theoretical basis of the research entitled Tongaci Beach Communication Strategy in Sungailiat Bangka Belitung. This research is a research on the analysis of communication strategies in tourism objects. aims to see how the Tongaci Beach tourism marketing communication strategy. This beach is the most popular beach for tourists. Efforts to develop Tongaci Beach support active support and cooperation between owners, managers and the community to optimize the use of promotional media. Bungin suggested tourism marketing communication with several concepts. Researchers chose the concept of Integrated Marketing Communication (IMC). IMC theory examines the whole in the context of marketing communications. This field of study describes the Communication Mix, Marketing Mix, and matters concerning IMC. This field is a field that thoroughly discusses IMC in a complete theoretical and practical context.