Journal ArticleOPEN ACCESS

Modern aspects and trends of customer intelligence development

  • Saira T
  • Yessimzhanova S
The economy: strategy and practice (2020) 15(2) 107-113
DOI: 10.51176/jesp/issue_2_t9
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Abstract

… growth and expansion of digital marketing tools and especially customer data and its analysis. … Cluster analysis using data mining approach to develop CRM methodology to assess the …

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Saira, T., & Yessimzhanova, S. (2020). Modern aspects and trends of customer intelligence development. The Economy: Strategy and Practice, 15(2), 107–113. https://doi.org/10.51176/jesp/issue_2_t9

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