The Influence of Social Media on Public Value: A Systematic Review of Past Decade

Abstract

Social Media is accepted and recognized as the most effective medium in the field of marketing, higher education, customer’s relationship management, electronic word of mouth and in public administration. Social media is an important tool for economic development as its tools provide two-way communication and low-cost marketing, to gain information and communicate and build a relationship with its customers. While public value is used to check the influence of government actions to create values for its citizens. The main objective of this research is to systematically study the literature on social media and public value relationship. By reviewing the 36 articles, out of which 29 articles published in Scopus Index Journal from the year 2011 to 2018 and 7 articles published in Web of Science Index Journal from the year 2014 to 2018, this paper provides the data about these articles. The systematic literature review shows that most work has been done in developed countries. In this review, the main objective of these papers is also discussed.