Exploring Student Engagement with Personal Branding in Higher Education

Abstract

This research investigates the concept of personal branding within the context of higher education, exploring how students perceive its relevance for academic and professional success. The study aims to fill a gap in existing literature by delving into students' perspectives on personal branding, its impact on engagement, satisfaction, and retention. The research encompasses students from various academic disciplines and levels, providing a comprehensive understanding of how personal branding evolves throughout the educational journey. Findings indicate that students view personal branding as crucial for success, with a notable correlation between personal brand traits and student engagement.