Configurational Paths to Arouse Tourists’ Positive Experiences in Smart Tourism Destinations: A fsQCA Approach

Abstract

The issue this study explores is to investigate the determinants of smart tourism destinations (STDs) on tourists’ experiences. To address this issue, this study purports to identify different configuration paths of determinants that lead to tourists’ positive experiences in STDs and explain the mechanism of the configuration effects of different determinants. The fuzzy-set qualitative comparative analysis (fsQCA) method was adopted to conduct a survey on 266 tourists who went to five Chinese STDs between 2021 and 2022. Smart tourism technologies, smart destination governance, personalized service, and smart infrastructure, co-creation formed distinct combination paths through different configurations. The findings demonstrated that smart infrastructure and co-creation are necessary conditions to arouse tourists’ positive experiences. The results of fsQCA analysis further revealed five causal configurations leading to tourists’ positive experiences. The study provides theoretical and practical implications for STDs to design effective tourism services as well as enhance tourists’ overall experiences.